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Strategy of mainstream LED products in Southeast Asia

  • Author:Eunice
  • Source:net
  • Release on :2016-04-13
        Shenzhen Risen OPTO CO.,Ltd,outdoor Landscape led light supplier,led garden spike light supplier,led buried underground light supplier.
        As the development of LED lighting industry blue ocean, Southeast Asian market is attracting more and more countries competing to enter. And to successfully seize the Southeast Asian market share, accurate and appropriate product strategy is an indispensable tool. According to different products and countries to develop appropriate product specifications and prices, to promote their own brand or OEM opportunities for manufacturers to have an important role in promoting.

        Overall, compared to mature markets such as Europe and America, Southeast Asia market for indoor LED product specifications and certification requirements is not high, for example on LED ball bubble lamp needs more low lumen bias value, basic function, the higher the price of the products. It can be seen that the current demand for LED lighting products in Southeast Asia, most still remain in the primary stage. However, there are certain requirements for the product specifications and lighting effects for the main street lighting projects for municipal projects. Government procurement of products more stringent standards, resulting in the quality of enterprise competitive pressure, so as to enhance the quality and performance of the role of the product. This article will take the ball bulb lamp, the lamp tube and the street lamp as the representative product analysis South East Asia's product specification and the price localization.
         Bulb lamp: the market is in favor of low brightness, high cost of basic products
Led ball bubble lamp in the Southeast Asian market, most of the low lumen led ball bubble lamp (250~400lm) especially in Thailand, Malaysia, Indonesia, the service life is mostly 15000 hours, in addition to Philips and other international first-line manufacturers introduced adjustable optical products, the southeast local manufacturers less launched light type products.
         In terms of pricing, the lowest price in Thailand, 350lm and 600LM product price is USD1~6. Many international and local manufacturers have recently made a significant price reduction on the LED bulb lamp products, intended to expand the market at a low price advantage. Enterprises in the design led ball bubble lamp specifications, in addition to grasp the difference between different countries, low lumen, the high price of basic product is into the weapon to the Southeast Asian market.
        Tube: 18W and 36W replacement products for the mainstream market
Southeast Asian market LEDT8 lamp up to specifications for the replacement of traditional 36W and 18W lamp products, product life of first line manufacturers are mostly 40000 hours. Price, Vietnam, Indonesia and Philippines product prices have a greater difference, the other three countries with the same brand product pricing differences. With the continuous fermentation of commercial lighting, the Southeast Asian market to replace the traditional 18W and 36W tube LED lamp market share will continue to expand.
Street lamp: standard case oriented, high performance requirements
         LED 60~240W street lamps for the Southeast Asian market is the most commonly used specifications, local manufacturers of product light effect is basically 100lm/W, waterproof and dust level at least IP65. The price of the street lamp is mainly based on the different types of project. Therefore, manufacturers should take the case as the guide, according to the demand for street lighting design products, in order to expand its market influence.
        Subdivision of product strategy, accurate identification of market demand
To sum up, the enterprise in making the products plan, first of all to distinguish the type of products and market products of different specifications and price preferences may differ greatly; secondly, the according to the characteristics of the specific target countries formulation product positioning strategy. In addition, for street lamps and other outdoor lighting, the need for different engineering projects, the development of different product specifications and prices. In addition, due to the Southeast Asian market belongs to the tropical climate, hot and rainy throughout the year, manufacturers need to work in the product's cooling and waterproof function design.
         In addition to product specifications, manufacturers should also be based on the per capita income of different countries, electricity, tax rates, market structure, etc.. For example, Singapore's per capita income is high, the price of their products is also higher; while Thailand is due to the local various types of LED lighting manufacturers more competition is more intense, so the price is low.
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