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Price is not a magic weapon to win for LED lighting enterprises

  • Author:Eunice
  • Source:net
  • Release on :2016-03-30
         Shenzhen Risen OPTO CO.,Ltd,led RGB light supplier in china,led outdoor lighting suppliers,led lamp fixtures supplier.
         According to the survey data show that in 2015 the total size of China LED industry reached 396 billion 700 million yuan, an increase of 15.1%. However, due to the impact in 2015 by the global economy and the market competition is fierce, LED industry chain prices fell from 30% to 50%, the price of the product of international business has more than 20% decline.
           At the same time, the relevant agencies had expected 2015 year there will be more than 20% in total about 5000 LED companies out of the market. Under the macro economic downturn, wood Linsen said: "the price war and homogeneity of products, competition is fierce, out of a large number of small and medium-sized enterprises led, some exiting firms have low selling inventory, impact on the market, form a vicious circle."
In this regard, FSL said: "affected by the market, the company product sales prices, resulting in gross margin decline, reduced profits." And the king of the ocean said: "affected by the macro economy and the competition pattern of lighting industry, sales revenue over the previous year decline in the same period of 1.6 billion yuan, affect the company's overall level of profitability; profit decline is mainly due to the impact of the decline in income."

           In order to achieve the purpose to inventory, enterprises regardless of deep processing of the brand, have in the low to start the article, so there is a revenue and profits are falling is not surprising. However, not all LED lighting business performance have emerged in the "double down", some even showing a exponentially to the trend of growth, such as rectangular lighting. The reason is made great efforts on product upgrades.
           Small make up the data found that long rectangular lighting in the past year focused on EMC LED packaging technology research and development and market development, focusing on product upgrades. Its investment in R & D investment was gradually rising trend, in 2014 compared to 2015 year on year increase of 134.16%.
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